Table Of Content
If nothing else, it would be great to show someone my work and talk about design. I studied business for my undergraduate degree and quickly realized how powerful design was to bringing products to life. During college, every class project needed something designed. So, despite the fact that I wasn’t in the art department at my school, I had access to the tools (computers and software) for creating products and began my journey there, self-taught. “Articulating Design Decisions” by Tom Greever is a good read. The meat of this book is mainly focused on fundaments revolving around communication and design review meetings, sometimes missing chances where it could have gone deeper on the subject.
Chapter 7: Choose a Message
We might even set goals for the website or hire a salesperson to monitor and grow our “eBusiness,” but it was less about strong opinions and more about getting the job done. Designers make a lot of decisions based purely on intuition. In fact, our intuition is really good at solving design problems in an elegant and simple way. We’re wired to think visually, to organize elements logically for the user, and to pay careful attention to the details. I’m not exactly sure where these designers come up with definitions that sound like something straight out of a Jonathan Ive memoir. It’s the same culture that causes well-intentioned designers to create a “redesign” mockup of any popular website or app without any clue as to what that business’ needs are.
How do we articulate design decisions at Aufait UX?
The report for this project can be downloaded here (appendices). The coverage of historic wetland types has been added to the planning tools. If you don’t have enough time for entire book, you can read the ‘Key Thoughts’ I’ve crafted above, and entirely omit this one. Depending on the business, the website may have been born in the IT department. The engineering-types helped to build, support, and maintain it. Originally, the website was just a thing, but now the website has become the thing.
Chapter 6: Form a Response
It seemed like everyone needed a graphic or web designer, and so I did what I could to pay my way through college doing something I loved. One year, I worked part-time doing web design for a small record label. In my senior year, I was working full time at an electronic payment services company as the “Marketing Coordinator,” although most of my time was spent designing print ads and the company website. By the time I graduated, I had a decent portfolio of design work and was ready to take on the world. Anticipating the questions clients may ask and preparing answers to address their queries will help you explore your decisions further and articulate them better.
Like social media, our devices are intensely personal and are becoming more intimate. Our interface with the world is no longer the machine at arm’s length. It’s the touchable glossy display that we always have with us. Always on, always connected, always shaping the way we see our world. As a result, universal understanding of the importance of UX has grown, too. Every software update introduces new ideas and elicits strong opinions from every user.
However, relying solely on your intuition or personal preferences is not enough. To reinforce your claims, you should also draw on research, user testing, and other data-driven insights that support your decisions. By demonstrating confidence in your design choices and backing them up with evidence, you can establish a compelling case for your ideas and inspire confidence in your clients.
This is why so many people have an opinion about design - O'Reilly Media
This is why so many people have an opinion about design.
Posted: Wed, 07 Oct 2015 07:00:00 GMT [source]
Most of us transitioned into user experience design, or as is more commonly known, UX, from other areas. But now that UX is everywhere, we are thrust into the limelight of product development with our own ideas forming a critical piece of the puzzle. We’re not used to having to explain ourselves to other people, especially nondesigners. Clear communication of design decisions is key to building trust with clients and ensuring team alignment toward a common goal. Here are some practical tips to effectively communicate design decisions and gain client buy-in.
Articulating Design Decisions Book
Dive in for free with a 10-day trial of the O’Reilly learning platform—then explore all the other resources our members count on to build skills and solve problems every day. People naturally think in terms of solutions rather then first identifying the problem. To often, people obsess over things that don’t really matter. You need to create an environment where everyone understands what you are doing, believes in your expertise, and supports your choice, so you can move on to the next thing. Definitely worth reading and exploiting in the future design endeavours. I’d love if all the chapters were equally digestible and rich in useful insight.
I failed to understand what she needed or to address her concerns. In that moment, I realized that my ability to talk to other people about design went far beyond my own ambitions. I had to take into consideration the needs of my audience. And if I couldn’t communicate that, I was bound to be wrong again. For me to be successful as a designer, I had to figure out how to communicate to my clients what my designs did.
It’s not necessarily about being original, but about being the best—and design is usually the great differentiator. So, even though it’s valuable and necessary for teams to push one another on their work, it’s not what will ultimately make a difference in the final decision for our project. It’s just family chatter, an internal conversation for an in-group of designer-types.
We didn’t need effective design, we needed documentation and training. If we can help users understand the system, then they will know how to use it. Our dynamic company starts each day with positivity and optimism and ends each day with the satisfaction that we are building quality products that not only we are proud of but our clients are also. Historic vegetation for the San Gabriel River was described in a joint project with the Southern California Coastal Water Research Project, CSUN, and the USC Center for Sustainable Cities.
For a lot of corporate history, design was just a utility. We used to only hire designers to make our stuff look more professional, to be sure the brand was consistent, or to communicate a creative idea. Now, we hire designers because there are difficult problems that must be solved in order for our products to be successful in the marketplace. Designers today are at the center of the product development cycle in a way that previously was not thought to be necessary. More people in the organization than ever before see the value in designing a great user experience.
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