Table Of Content
By contextualizing your design choices in this way, you can demonstrate the rationale behind your decisions. Starting with the "why" before delving into the "what" and "how" ensures that you begin from the base, which is the root problem. When you clearly articulate the problems that you are seeking to solve, you build context around why certain design decisions were taken. This helps clients understand the reasoning behind your choices and how it aligns with their business goals. It establishes trust and credibility and paves way for a successful partnership.
Chapter 4: Listen to understand
It was the democratization of design tools coupled with a free platform for sharing ideas. Almost overnight, the web designer had been transformed into a cacophony of acronyms that almost all boil down to creating the user experience. HISTORICALLY, DESIGNERS HAVE BEEN relegated to the business of making pretty pictures.
Visuals are key
So, it's key to use clear and concise language that is easy to understand and communicate ideas in a way that resonates with them. By doing so, you establish a shared understanding and foster a collaborative relationship. Discussing design decisions creates an open and collaborative environment, unlocking a wealth of insightful ideas. It allows designers to tap into a diverse range of perspectives that they may not have considered previously. A culture of creativity and innovation is thus fostered, paving the way for unique solutions.
Hopefully Canon listens to buyers, removes Touch Bar on upcoming EOS R cameras - Stark Insider
Hopefully Canon listens to buyers, removes Touch Bar on upcoming EOS R cameras.
Posted: Wed, 09 Jan 2019 08:00:00 GMT [source]
Check it out now on O’Reilly
So, let’s jump right in by first going all the way back to the 1990s. Closely aligned with the growth of the web to serve products and experiences is a new business approach in which entire organizations arrange themselves to value design and make it a part of their core culture. As startups and big corporation CEOs are beginning to value design, we see an organizational model that makes it possible for businesses to really hone in on and make product design their primary strength.
Businesses Don’t Critique
As we look at how to talk about design to nondesigners, I want to first provide the context to help us understand how we got here in the first place. My own career has been littered with experiences (good and bad) of articulating design decisions to stakeholders. Those experiences shaped my understanding of design and helped me to see the importance of communication in the process. In addition, the term “UX” hasn’t been around that long.
When the web took over everything, organizations, large and small, were on a much more level playing field in terms of reaching their audience. Everyone wanted and needed a website, designers hurried to meet the need, learned basic skills, and began pumping out websites to meet demand. For the first time, the world of HCI and interface design that started in the tech companies of Silicon Valley was available to a much wider group of creators who had no idea what they were doing. To understand how designers fit into corporate culture, we need to understand the changing shift and attitudes toward design as something more than just an aesthetic.
Chapter 8: Lock in Agreement
Then there is (1) a list of tips for working with designers, (2) design project checklist, that might be useful. Tenth chapter is the most insightful chapter from all of them. Bikeshedding and Atwood’s Duck are few of many examples of great writing and giving valuable observations and knowledge.
Common terms and phrases
That’s a good shift, but even research can be biased, unintentionally flawed, or otherwise inconclusive. This adds complexity to the challenge of talking about design and UX. There is an entire ecosystem of custom-built applications with terrible interfaces that companies must support with an army of developers and training staff. Designers are now being asked to redesign these applications, work with the developers entrenched in legacy systems, and create a better product.
Design Feedback: How to give great design feedback, and how to receive it
The shortcoming of the critique in business is that it doesn’t always help us address the needs of the business with our design solutions. Even in schools that bring in volunteer “clients” or design imaginary products, the problems being solved have no real long-term effect. But, when the user experience of a company’s product is in question, millions of dollars in revenue could be on the line.
Thanks to Apple, everyone began expecting everything to be well-designed. Suddenly, the demand for designers who knew how to create great experiences exploded. As design-centric social media skyrocketed, too, designers were able to create just about any interface they could think of and share it with the world.
Whatever the reason, when someone is good at what they do, they have a hard time telling people why they did what they did. Because if you can’t get their support, your work will never see the light of day—no matter how good it is. Being mindful of the language you use when communicating your design decisions to clients and stakeholders is important. Often, they don't come from a design background, and using jargon and technical terms may confuse them.
We support our decisions with data and insights from competitive landscapes, user personas, user journey maps, industry best practices, and research insights. For all the key decisions, we document and explain how it impacts the user experience and makes users’ journey easier. Confidence in your design decisions is key to building trust and credibility with clients. When communicating your design choices, it is important to articulate their reasoning and explain why you believe they are the best solution.
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